Palm: Brand with 9 Lives?
PDA. Palm Pilot. Palm Centro. Palm Trēo. These are names that any smartphone aficionado over the age of 25 will likely remember. But for what was once such a powerful name in tech, the Palm brand has...
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Communicating the Brand: Nest (an Infographic)
The Internet of Things starts at home. At least it does for Nest, the smart home devices manufacturer that is quickly becoming a household brand name. Since its birth in a Palo Alto garage in 2010,...
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Why GoPro Is a Lifestyle Brand
We’ve all experienced it first-hand. A rush of emotion from an exhilarating sports trick… captured on a video in the distinctive wide-angle lens and first-person perspective of a GoPro. For the...
View ArticleThe Verge’s Super Bowl advertisement wins big
Super Bowl TV spots cost a fortune at an average of $4.5 million for 30 seconds. Giant companies with huge marketing spend (like Anheuser–Busch InBev) are okay with continuing the Super Bowl tradition....
View ArticleHTC rap video may signal a change in marketing strategy
HTC may have learned a lesson after a marketing campaign that never truly materialized last year. The campaign, starring Robert Downey Jr. and, later, Gary Oldman (of Batman fame), was meant to rescue...
View ArticleNetflix Makes A Statement With Launch In Cuba
Netflix recently announced it was launching its service in Cuba, but don’t expect the service’s subscription numbers to rise in the island nation just yet. In a statement released Monday Netflix said...
View ArticleThe Internet Explorer brand is dead
It’s been confirmed. The brand that ushered in the Internet era for most of the world is officially being retired by Microsoft. Chris Capossela, Microsoft’s CMO, announced at Convergence that the...
View Article5 Technology Ads Winning Viewers
Technology brands with compelling commercials this year are tapping into star-power and furry love. Television and video analytics firm Ace Metrix recently released data on the most effective ads of...
View ArticleShopify’s IPO Gets the Ball Rolling for Canadian Tech
If you haven’t already heard, the Ottawa-based tech giant, Shopify, has just applied for an initial public offering that has so far been valued at around $100,000,000. In just 10 years, Shopify has...
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Logitech rebrands as a style-savvy tech company (Update)
So, that crusty black mouse with the old school red laser light and the chunky, gray external camera sitting on top of that monitor (seriously, external webcam?) look really outdated by now. Likewise,...
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